So let's talk about some of the ways you can avoid making mistakes while creating and running a thriving business.
Brand yourself and believe in your ability to preform great services.
You want people to see your brand everywhere, and be attracted to your business, look at your social media and want to come to you for their beauty needs. Learn to provide great services and serve your clients with confidence. When you gain confidence in your services, you'll continue to do better and it will show in your clients experience! They will share their experience with everyone they know, and refer people just like them!
Provide a thorough consultation for your clients - they appreciate when you listen to them.
Understanding your clients' needs, goals, lifestyle and preferences goes a long way to help you create a customized beauty plan for your clients. When you create customized plans for your clients, you're supporting their beauty goals, solving a problem for them and making them feel amazing!
When you have a thorough consultation with your clients you can identify add-on services that are best for them, and a schedule that keeps them coming back for your expertise! You'll be able to suggest the best products to help them care for their hair, skin, nails and more!
Your clients want to learn how to take care of their beauty needs, and come to you for your expertise. With a strong consultation, you can create a connection with your clients, and build trust with them so they'll come back time and time again to support you and your business!
Introduce prescriptive and specialty treatments to a regular service.
Prescriptive and specialty treatments are great add ons to any service! Designed to address issues like dryness, damage, breakage and overall health, these services will help your client with their concerns.
With regular treatments and an at home routine, your clients can achieve healthier, stronger and more beautiful hair, skin and/or nails.
Educate your clients on the services and products you recommend, they'll love your personalized recommendations.
Your clients need products to help them on their beauty journey. If they're not getting them from you, they are either going without or they are getting them from somewhere else. You carry and recommend products that you believe in that work for your clients. Teaching them what to do between appointments to care for their hair, skin, nails etc. will help their services last longer, and help you create a level of trust as their beauty expert.
When you educate your customers about the benefits of your services and products, they're more likely to consider what you have to sell, and you can generate more sales income in your business. When clients know what they need to do to maintain their services, you'll help them set realistic expectations, and build trust and credibility.
Follow up with existing clients & invite them back to your business.
As a beauty entrepreneur you should be following up with your existing clients to invite them back. Keeping the lines of communication open can lead to increased customer loyalty, sales and bookings.
By reaching out to previous clients, you show that you value their business and want to maintain a relationship. This encourages clients to return for future services and even recommend you to everyone they know!
Follow-up communication can provide an opportunity for you to gather feedback, address any concerns, and improve your overall customer experience. Consistently following up with your clients will make you and your business front of mind when they need the services you provide.
I'm Sharon. I help beauty entrepreneurs style a life they love by teaching them how to make 6-figures (and beyond!) through my proven online and off-line strategies. Join me as I share my 25-year entrepreneurial journey to becoming unstoppable in beauty, business and life.