When you dream of being excited to come to work as a beauty professional, what do you think of? Is it running your own business, is it using and selling products that fit your value? Is it a day filled with your favourite services and clients? Maybe it's all of the above, but you can't put a price on doing the services you love on clients that brighten your day.
So how do you attract the clients you love?
The first step is to make sure you have a clear understanding of who your dream clients are. To reach your people, you'll need to know what they need to see from you before they feel the need to book with you. A couple of questions to think about as you identify your dream client are: Who do I want to serve? What do they want/need from me? How can I help them? How can I speak to them with my marketing?
It's important to take the time to get to know your dream clients and their needs. You care about your business, and you care about your clients, so get to know them and build relationships with them. This will help you better understand their needs and create a better salon experience for them.
When you're clear on who you want to serve, and how you can serve them best, it's time to create that environment that welcomes your dream client into your space. Think about providing excellent customer service, thorough consultations, where you showcase your skills through your services and addons. This will help you gain confidence and boost your clients confidence in YOU!
An effective marketing plan will also help you bring in clients who you love working with. Develop a plan that will allow you to reach your dream clients and let them know about your services. Because you understand your ideal client, you can figure out where to find them online. Utilize social media, email campaigns, and other digital marketing strategies to reach your target audience. Remember to serve your clients wherever they find you.
Showcase your expertise and provide helpful resources to demonstrate the value of what you offer. Also, create content that resonates with your target customers and build relationships by engaging with them on social media platforms.
Lastly, treat the clients you have well! Provide excellent customer service. Make sure your staff is friendly, helpful, and knowledgeable. Showing your clients that you value their business will make them feel appreciated and more likely to return and talk about you and your business.
The clients you already love to work with will likely know more people who are just like them. If you provide great services and show the client you care, they will be happy to introduce their friends to you.
I'm Sharon. I help beauty entrepreneurs style a life they love by teaching them how to make 6-figures (and beyond!) through my proven online and off-line strategies. Join me as I share my 25-year entrepreneurial journey to becoming unstoppable in beauty, business and life.