Gaining new clients is an important part of being in the beauty industry, but it is 10 times more expensive to get a one client than it is to keep the clients you have. So, lets talk about how to keep your customers coming back time and time again.
Be yourself. Throw away those impersonal scripts.
While scripts are an important way to plot out what you need to communicate, your clients want to hear from you. Instead, try to write a guideline of what you want to say and have a conversation instead. Your personality will shine through and you will be able to make a more personal connection with your clients! They want to know, like and trust you.
Remember the little things.
Your clients love it when you remember important dates, or details from previous appointments. It makes them feel like you care about what they say. If they tell you about their kids, or an anniversary, or about their next vacation, they're sharing part of their lives with you because you've made them feel comfortable enough to share! How cool is that? So remember those things as much as possible so you can make them feel great.
Make it easier for your clients!
Offer them the ability to book their appointments online, give them tips and show off your expertise on social media, and send them reminder emails or texts about their appointments. Make it super easy to book with you, and you'll be top of the mind when it's time for their next appointment.
You will lose clients through no fault of your own. They move away, their priorities change, they're going through something and they can't afford your services. It does happen.
Think of your client pool as water in a bucket. Your business is the bucket, and if you don't put systems in place to support your clients, the bucket will have holes in it. You'll always lose a couple of clients no matter what you do, but if you make the process seamless, easy and create an environment that your clients want to be in, they will be much more likely to stick around.
My guide to gaining loyal customers gives you ten different ideas to help you gain and retain loyal customers!
I'm Sharon. I help beauty entrepreneurs style a life they love by teaching them how to make 6-figures (and beyond!) through my proven online and off-line strategies. Join me as I share my 25-year entrepreneurial journey to becoming unstoppable in beauty, business and life.